Sunday, December 14, 2008

Language and Social Interaction


Learning about the language and social interaction is never boring for me. Language isn’t just a vehicle to name the things or conveying the information but also I see a language as a form of life. To analyze a language we will interpret it in many ways depend on our culture and the context. For example say hello for greeting purpose and say hello in phone conversation.

In social interaction, language is not just a verbal communication but also as non-verbal communication such as body language or gesture. Something like sign, logo, and icon are also the language that can be interpreted and analyzed in many ways. This is so important when a company or a business creating its brand logo to represent its value and positioning of its product or corporate image. The brand logo should match with its specific target market audience/market to create a parity image.

As we know in mass media like newspapers, we use framing analysis to identify how media try to drive our perception with the journalist writing and the language has important role to drive the readers’ perception. This means language is considered as one of main point of communication study.


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