Communication Challenges in Organizational Communication

I always see the organizational communication as an internal communication process in organization. As we know in a large organization like a multinational corporation, its international communication will be so much harder because of its complex system and situation. The leaders in any organization must design its communication based on the type of their organization to make communication process easier either it’s vertically and horizontally.

Nowadays organizations face many challenges in advance. The competition, customer and changing situation enable flattening organization to make organization more effective and efficient. In hyper competition, organizations are demanded to more faster in doing their job and new technology in communication like e-mail, instant message, video call or video conference have helped organization to respond the challenge.

In conclusion, I think all organizations should understand the changing environment in political, economy, social and technology. They need to be proactive to respond to all changing environments. Communication officer in the organization should identify the public issue earlier (defining pre-issue) and preparing the crisis management before the crises occurs in organization.

Language and Social Interaction

Learning about the language and social interaction is never boring for me. Language isn’t just a vehicle to name the things or conveying the information but also I see a language as a form of life. To analyze a language we will interpret it in many ways depend on our culture and the context. For example say hello for greeting purpose and say hello in phone conversation.

In social interaction, language is not just a verbal communication but also as non-verbal communication such as body language or gesture. Something like sign, logo, and icon are also the language that can be interpreted and analyzed in many ways. This is so important when a company or a business creating its brand logo to represent its value and positioning of its product or corporate image. The brand logo should match with its specific target market audience/market to create a parity image.

As we know in mass media like newspapers, we use framing analysis to identify how media try to drive our perception with the journalist writing and the language has important role to drive the readers’ perception. This means language is considered as one of main point of communication study.

Globalization through Popular Communications

In my opinion, Popular Communications has an important role to support the culture integration as a part of a globalization. A borderless world that is created by the development of communication technology and multinational businesses enables the idea of Global Village to make it real. The word of global village refers to the world that has the same of culture or understanding. While this may be seen as a positive step towards unifying the world but in the other hand it’s consider as the threat for cultural diversity.

Popular Communications enhances the process of mass consumer culture in business perspective. It helps the adoption and adaptation of multinational company product/service such as American fast food that we can find anywhere around the world. TV , Radio, Newspaper and Internet contribute the process of making a new market trend that later can be a global consumerism of products/services.

The future of popular communications will take a part in blogosphere where everyone will write/speak about the recent news or trends in their blog. The reason why people tend to read in the blog than in newspaper because of its originality and the objectivity. People will find what’s new and what’s the next thing in their friend’s blog or any blog that people love. The blog as a new media is also considered as a new place for next popular communications practice.

Communication in PR 2.0

The advancement of information and communication technology has made Public Relations field more complex than ever. A conventional PR that everyone calls PR 1.0 has moved into PR 2.0. The birth of many channels of communication in Internet such as Blog, RSS, Forum, Social Media, Instant messaging have made overwhelm information to the people. It also makes the message uncontrolled and it's a PR job to deal this thing.

Recently, many companies begin to start their corporate blog while the others also not ready for doing that. The advantage of having a corporate blog is to identify the pre-issue that may appear in their public. The gap between public expectation and organizational performance is always happens but the corporate blog as a PR tool is expected to be able to deal this problem.

The blog itself has 2 major functions. The first one is “outside in” function which encourages participation to the people into a blog. That first function will lead people to make a comment to start a conversation between public and its organization. A conversation makes the second function which is “inside out”. This second action will influence the people /public perception about organization’s image.

PR today will be fully responsible to maintain issue in electronic communication such as blog that I mention. It also drives organization to be more transparent and accountable to their stakeholder.