Being "a Green" is now something that is compulsory for any industry in the world. Being a green means all the business activities should be environmental friendly in order to balance the world ecology system. In hospitality industry, this kind of the big challenge for any owner of the hotels. The customer of the hotel tend to think freely of using the all facilities that they have paid. They don't think to limit using the water and the electricity because they all have already been paid. There should be a guidance on how we face this problems to be the opportunities. The less using of water and electric facilitation will not only reduce the contribution the global warming as now anyone say. However, it can be a cost efficiency to the business then the hotel could manage their expenses into a more add value to the customer.
In my opinion, all palyers in hospitality industry should really consider about this issue. This idea can be communicated to the customer by showing them how "greeny" is the hotel operation. This can be a new selling poin to acquire more new customers in the future. And this could be a news value for any hotel that introduce this green concept to the media.
I know it's not a simple job. There needs a creativity to develop this PR campaign to the audience that may not aware about the global environmnetal issue. That's why we should change the apatism of customer to be more giving attention about how the condition of the world now.
In my opinion, all palyers in hospitality industry should really consider about this issue. This idea can be communicated to the customer by showing them how "greeny" is the hotel operation. This can be a new selling poin to acquire more new customers in the future. And this could be a news value for any hotel that introduce this green concept to the media.
I know it's not a simple job. There needs a creativity to develop this PR campaign to the audience that may not aware about the global environmnetal issue. That's why we should change the apatism of customer to be more giving attention about how the condition of the world now.